Search Engine Optimisation

Search engine optimisation brings up some interesting issues, even just in the title of this page you will notice two spellings of the word optimization, the reason for this is because Google.com tries to correct the spelling from the English version to the American one. Click Here to see what we mean.

The return on investment through the internet can not really be matched by any other advertising medium. Its is critical when designing a web site that you start with Search Engine Optimization then Web Design and then Content. We have had to become experts in this field to make sure our own travel sites do well. We have listed some keywords below to show our own success:

Keywords: Travel Scotland Website: www.travelscotland.co.uk
Keywords: Scotland on (yahoo) Website: www.travelscotland.co.uk
Keywords: Scotland on (MSN) Website: www.travelscotland.co.uk
Keywords: Scottish Holiday Website: www.travelscotland.co.uk
Keywords: Holidays in Scotland Website: www.travelscotland.co.uk
Keywords: Edinburgh City Breaks Website: www.edinburghcitybreaks.com
Keywords: Edinburgh Short Breaks Website: www.edinburghcitybreaks.com
Keywords: Edinburgh Stag Party Website: www.edinburghstagparty.com
Keywords: Brno Grand Prix Website: www.brnograndprix.com
Plus many more...

We specialise in the Hotel industry for search engine optimisation, we look at each new clients as a new project and not a "one size fits all approach". By working with your company throughout the process, we will be able to determine exactly which tactics yield the best results for your campaign. Going for the most obvious keywords is not always the best approach, there have been over 700,000 keyword searches to do with the tourism industry in the last 12 months.

In August 2004, visits by UK Internet users to Travel websites grew to almost 5% market share for the first time, with nearly 1 in 20 visits going to a Travel website. Destination and Accommodation sector have recorded the largest increase in market share of visits of any other travel sector since September 2003, with a growth of 36%.

So what does this all mean to you? Well to put it bluntly if you've not had any serious search engine optimization work done to your own website, it is probably costing you £1000's in sales. Some hotels spend millions on refurbishment, but are only willing to spend minimal amounts on online marketing.

Like any business investment it is important that you earn more than you spend, search engine optimization can certainly give a great return on investment if don correctly. We achieve good search engine results by:

  • keyword science linguistics research
  • organic search engine optimization
  • good content
  • link popularity
  • keyword advertising
  • site design elements and HTML attributes
  • themed keyword saturation throughout the site
  • and good old creativity

Not having a content rich, well optimised website could be seriously effecting your ROI. Contact us on 0870 0112201 to discuss your campaign.