Hotel Derek
Overall Impression: Smart, contemporary hotel site design with a distinctly US flavour and prose straight out of overwritten PR copy. The site does everything but lacks a little something. The site like the hotel wants to be hip, but has to be a glass fronted large hotel.
Branding Impact: professional with the highly geometrical design conveying a strong sense of how the hotel runs. Distinctive it is not as the overblown prose lets the site down and the lack of personality indicates that this is another city centre executive hotel.
Design: I sense that the designer has patched together a number of different vernaculars with both a text menu on the left and an icon menu running along the top. I dont get the point of the icons. However, I like the fact that the pages are not the typical inverted L: the designer is trying to do something different. The designer has tried to create a palette of colours without quite hitting the spot.
Branding Impact: professional with the highly geometrical design conveying a strong sense of how the hotel runs. Distinctive it is not as the overblown prose lets the site down and the lack of personality indicates that this is another city centre executive hotel.
Design: I sense that the designer has patched together a number of different vernaculars with both a text menu on the left and an icon menu running along the top. I dont get the point of the icons. However, I like the fact that the pages are not the typical inverted L: the designer is trying to do something different. The designer has tried to create a palette of colours without quite hitting the spot.
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