Howbeck Hotel
Overall: small, friendly site with discreet design that conveys a strong sense of the hotels style.
Branding: suits this hotel although it doesnt really stand out and lacks the finish one would hope for
Navigation: Although the home suggests simple navigation, it is interesting to see that special offers which is an important part of the hotel's marketing is hidden at the bottom of the pages rather than in the main navigation.
What is Lacking: No up to date or exact tariff which is common practice now. No online booking or secure form which are prerequisites for today's traveller so if you are expecting to stay there you can only send an insecure email. I expect to see details of vegetarian cooking or the small details which for many travellers are important details.
Branding: suits this hotel although it doesnt really stand out and lacks the finish one would hope for
Navigation: Although the home suggests simple navigation, it is interesting to see that special offers which is an important part of the hotel's marketing is hidden at the bottom of the pages rather than in the main navigation.
What is Lacking: No up to date or exact tariff which is common practice now. No online booking or secure form which are prerequisites for today's traveller so if you are expecting to stay there you can only send an insecure email. I expect to see details of vegetarian cooking or the small details which for many travellers are important details.
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