Bulgari Hotel in Milan

Home screen
When it comes to press coverage, this hotel has it all, but I feels for all the sleekness and Bulgari quality of the web design, I am not sure that this totally cuts it.

All the expected are there - built in flash, calm music (no cafe costes for Bulgari) and ochre shades.

What it lacks are pictures and the calm that it professes to be about. Everywhere words, press snippets rather than image or space. What I suspect is that once it goes out of fashion - - and they do, then this site wont do the business in terms of money.

I also wonder whether it differentiates the hotel from the mass of other boutique hotels around.