Shore Club Miami

home page

Shore Club must be one of the hippest hotels in Miami area. Brother to Delano and more chic. Interesting that they have chosen such a quiet website that has no sound and relies on text and limited pallette of images.

The site is 2 years old and is beginning to show it. I would have used bigger images and less text. see the scrumptious hotel images in the photo gallery which really show the place off.

I dont like the home button being on the right of the screen especially when your typography is so subdued. It was some time before I saw it.

The homepage is weird because it goes straight to deals - makes you wonder whether they are making enough money!

A hotel like this should use an affiliate network to sell deals and keep their brand high and the prices too