Driftwood Hotel in Cornwall

Drfitwood Hotel (Cornwall). At first I really liked the website and especially the homepage. Then slowly, I turned against it as I found myself irritated by the lack of... driftwood. It seemed so organised, so designed with its stylised matrix. What it wants is the quality of driftwood, of the unexpected find, of charm and character that comes with age. Instead I got the impression of a boutique hotel which could be anywhere, any city. A bit of a missed opportunity.